This project was started when I was first interning at Hello Jade, hence the cannabis. I wanted to have fun with this and reach into my beachy fun roots. So high surfing chameleon it is.
The brand itself is a THC infused juice that comes in orange, mango and pineapple. These strong flavors are meant to mask the taste of THC to create a great fun in the sun (emphasis on the fun) drink!
This project was also accepted into the juried 2025 Student Exhibition.
During this process my goal was to have fun. Technically I was banned from nature by my professor Shawna but then she let me add leaves to my fruit, it made it perfect. With the original sketches I actually made them with a rainbow pencil cause I was having a hard time finding inspiration. That color changing effect actually gave me the idea for a chameleon.
Copyright © 2025 Lucy-Craft
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